Overview

Overview

Organization Info

Organization & Initiative

Wendy McCulley

About

About Wendy McCulley

A Business Leader Transforming Education

Wendy McCulley’s journey is one of resilience, reinvention, and relentless purpose. From Memphis to Harvard, from the boardroom to the classroom, she’s navigated systems not built for her—then built new ones that work better. Today, she leads with a rare combination of strategy and soul, transforming how public education supports students and communities.

“The barriers in education aren’t about ability. They’re systemic—and they can be removed.” <or> “Education shouldn’t be about survival. It should be about possibility.” <or> “A student’s potential shouldn’t be limited by a system designed for the past.”

Brand Foundations

From Potential to Purpose

Originally from Memphis, Wendy’s journey into education was deeply personal. She moved to Connecticut in 11th grade through a scholarship from A Better Chance, a nationally recognized program that places high-performing students of color in some of the country’s top schools. This opportunity set her on a path to Harvard University, where she earned a degree in history. She went on to earn an MBA in corporate management from the Wharton School at the University of Pennsylvania, followed by a Master’s in education policy from Penn’s Graduate School of Education. Her early career spanned leadership roles in corporate growth and strategy, including positions at Mattel, a tech startup, Edmunds.com, and a division of Experian.

In 2016, Wendy was selected as a FUSE Executive Fellow by Superintendent Mike Hanson to support Career Technical Education initiatives at Fresno Unified School District. FUSE is a national nonprofit that partners with local governments to drive systemic change in communities. Through this work, she discovered the potential for synergy between business and education—and the urgency of applying that synergy to support students.

Breaking Barriers to Build Better Schools

From her earliest days at the district, Wendy was trusted by top leaders to build and shape a variety of programs. In 2020, she established The Foundation for Fresno Unified Students from the ground up, building an organization designed to bring resources, innovation, and access to the district’s 70,000 students. While traditional paths into education leadership often prioritize academic credentials alone, Wendy’s combination of business expertise and education policy experience positioned her to take a different approach. Her leadership emphasizes accountability and student-centered design. Rather than conforming to outdated models, she challenges systems to move faster, work smarter, and always stay focused on what’s best for students.

Wendy McCully is not just a leader—she’s a builder. From boardrooms to classrooms, she creates what doesn’t yet exist and brings bold ideas to life. Through The Foundation and her broader work in the community, she is showing what’s possible when strategy and purpose come together in service of students.

Beliefs

Education is the greatest equalizer—when done right.

Every child deserves access to quality education, free from systemic barriers that have nothing to do with their ability or potential. Wendy believes that the status quo in education is not just flawed—it is failing students. She challenges outdated models, fights for accountability, and ensures that students, not bureaucracy, remain at the center of decision-making.

  • Our kids are worth our investment. They are brilliant, capable, and deserving of access to the best opportunities.
  • Change is possible. The barriers in education are systemic, not inevitable. They can be dismantled—it just shouldn’t be this hard.
  • Students deserve a seat at the table. Education is the only industry that doesn’t consult its consumers—Wendy is changing that.
  • Accountability is non-negotiable. Schools receive billions in funding, yet outcomes remain stagnant. That’s unacceptable.
  • A business mindset belongs in education. Efficiency, strategy, and innovation can rebuild a broken system.

This work is personal. Wendy is fulfilling a lifelong purpose, driven by a belief that education changes lives, just as it changed hers.

Vision

A system where every student has the resources, representation, and real opportunities they need to thrive.

Wendy McCulley envisions an education system that empowers, equips, and elevates students—not one that limits them. Her work is rooted in a fundamental truth: talent is universal, but opportunity is not. Her vision is clear:

  • Schools that prepare students for real-world success—academically, professionally, and personally.
  • Teachers who are empowered, not burdened—equipped with both subject expertise and cultural competency.
  • A system that moves at the speed of need—removing bureaucracy and putting students first.

Communities that invest in education as their greatest asset—because student success fuels regional success.

Voice & Tone

Brand Promise

Big vision. Bold action. Building for what’s next.

Wendy McCulley is a systems builder and educational strategist driving student-focused change in Fresno and beyond.

Wendy McCulley doesn’t just lead—she builds.

With roots in business and a heart for education, she creates new systems that move faster, work smarter, and keep students at the center. As the founder of The Foundation for Fresno Unified Students, Wendy is championing bold, tangible change across one of California’s largest school districts by offering a new model for what’s possible.

A Business Leader Transforming Education

Wendy didn’t step into a role—she created one. As the founder and leader of The Foundation for Fresno Unified Students, she built a fast-moving, impact-driven organization focused on access, equity, and results for 70,000 students.

Voice Characteristics

Tone & Voice Guidelines for Social Media

Primary Objective: Position Wendy as a person worth knowing and noting in the Fresno philanthropic, educational, and business leadership communities—not through personal promotion, but through compelling documentation and commentary of the impact and innovation she’s building via The Foundation for Fresno Unified Students.

Guiding Principle: “Show her work. Let the work speak for her.”

Trait Expressed As
Humble Avoid "look what I did"; focus on "here’s what we’re building."
Visionary Use systemic thinking and long-term framing.
Builder-first Highlight projects, outcomes, coalitions—not opinions.
Empowering Share wins for students, educators, and community leaders.
Relational Acknowledge and elevate partners, teams, and stakeholders.

Core Pillars of Content

Pillar Description Platforms
Projects in Motion What Wendy is building—grants secured, partnerships formed, pilots launched. IG, FB, LinkedIn
Impact in Action Showcasing real student benefit, from mental health to digital skills expansion. IG, FB
Quiet Leadership Posts that illustrate systems-level influence without positioning her as a "guru." LinkedIn
Coalition Moments Celebrating cross-sector collaboration and behind-the-scenes partnership work. IG, FB, LinkedIn
Student Voices When appropriate, share anonymized or approved quotes/stories from youth. IG, FB
Reflections Thoughtful takeaways from events or wins that subtly communicate thought leadership. LinkedIn
Tech & Mental Health Spotlights Posts that explain why these two issues matter in Fresno, showing Wendy’s fingerprint on the strategy. IG, FB, LinkedIn

Messaging

Sample Messaging

Sample Post Concepts by Pillar

Projects in Motion (IG & FB)

Visual: Wendy reviewing blueprints or site visit with a partner org
Caption: “We’re preparing to launch something new. Fresno students deserve infrastructure that meets their pace—and we’re building just that. Big thanks to [@partner] for joining us at the table.”

 

Impact in Action (IG & FB)

Visual: Smiling student with laptop, blurred ID
Caption: “When students have the tools, the confidence follows. We just wrapped up a pilot that brought future-baseline tech skills into more classrooms—AI included.”

 

Quiet Leadership (LinkedIn)

Post Text: “I’m often asked how change happens in public education. Truthfully, it looks less like fireworks and more like dashboards, meetings that start on time, and really good questions from really smart students. What we’re building in Fresno isn’t just about programs. It’s about permission to do things differently. And that starts with trust.”

Platform-Specific Recommendations

Facebook (Personal Page)
  • Used for reposting Foundation content, always adding personal captions.
  • Good for photo albums, community announcements, and more personal-feeling posts that still elevate the work.
  • Wendy should keep engagement consistent by reacting and commenting on civic org pages, school updates, and partner posts.
Instagram (Personal Grid + Stories)
  • Grid = polished, professional work updates
  • Stories = behind-the-scenes, travel, in-progress sneak peeks (low production)
  • Best for visual storytelling, Reels about events, and humanized updates
  • Wendy should occasionally reshare partner content, using the “Add Yours” sticker in Stories to create conversation.
LinkedIn
  • Primary platform for quiet thought leadership
  • Focus on: project updates, strategic reflections, cross-sector influence
  • Showcase impact subtly: “We just launched…” instead of “I’m proud to…”
  • Tag influencers, orgs, and execs to quietly build up Wendy’s network and visibility
  • Wendy should comment meaningfully (not just “Great!”) on:
    • Posts from school superintendents, business orgs, education nonprofits
    • Local philanthropic orgs (Fresno BHC, CVCF, Waverley Street Foundation, etc.)
    • LinkedIn articles or studies about ed policy, student well-being, tech skills, AI in learning

Logo

Variations

Primary Logo

Use the primary logo whenever possible. This is the logo that will be used across brand applications, such as stationery, digital assets, and promotional products. It is essential to the success of the brand that the logo always be applied with care and respect in every application, according to these guidelines.

Logomark

This version of the logo should be used only when space constraints are paramount.

Submark

Clearspace

To ensure legibility, always keep a minimum clear space around the logo. Use the letter “W” from the logo at a 100% ratio. This space locates the mark against any competing graphic elements, like other logos or body copy that might conflict with, overcrowd, or lessen the impact of the mark.

Minimum Size

The primary logo should be represented no smaller than 1.75” wide. The logomark should be represented no smaller than 1” wide. The submark should be represented no smaller than 0.625” wide when used individually.

Logo Usage

Use the primary logo whenever possible.

Use the primary logo on light background colors.

Use the grayscale logo when color isn’t available.

Use the white one-color logo on dark colors.

Photo Background

There are many ways the logo can be used on photographic backgrounds, but each option should be exercised with care, ensuring that the logo and type aren’t obstructed by the image. In most cases, using the reverse of the primary logo should give enough contrast.

Tips:

1. Photos with shallow depths-of-field work best.

2. Avoid busy images with too much detail.

3. Avoid covering faces.

4. Applying a dark, 20-30% transparent overlay on an image helps to make the logo more legible.

One-Color Logo on Dark Image Background

Misuse

Don’t use off-brand colors. Please reference the color usage section.

Don’t rotate the logo.

Don’t skew or distort the original dimensions.

Don’t remove any elements of the logo.

Don’t rearrange any elements of the logo.

Don’t apply drop-shadows, glows, or any unflattering effects to the logo.

Don’t use color versions of the logo on darker colored backgrounds.

Don’t use any version of the logo on low-contrast backgrounds.

Avoid using background tones similar to the colors in the logo.

Placement

Primary Logo Placement

Logomark

Color

Primary Palette

Color Allocation

30%
15%
25%
10%
10%
10%

Technical Specifications

Mist HEX: #eff4fa PMS: 656c THREADS: 1686
R239
G244
B250
C5
M2
Y0
K0
Blue HEX: #7f9bb1 PMS: 5415c THREADS: 1760
R127
G155
B177
C53
M31
Y22
K0
Slate Navy HEX: #2e4a5f PMS: 7546c THREADS: 1962
R46
G74
B95
C86
M65
Y44
K29
Deep Teal HEX: #215a5d PMS: 7476c THREADS: 1652
R33
G90
B93
C86
M48
Y54
K28
Royal Plum HEX: #544167 PMS: 7447c THREADS: 1834
R84
G65
B103
C73
M80
Y34
K21
Aubergine HEX: #413247 PMS: 7449c THREADS: 1680
R65
G50
B71
C72
M77
Y47
K44

Application

Typography

Character Sets

Gabarito

, 700

, normal

This font is to be used for pre-headings at “bold” font-weight, uppercase only.

Uppercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Numerals

0 1 2 3 4 5 6 7 8 9

Symbols & Punctuation

! @ # $ % ^ & * ( ) _ + : ” < > ? , . /

Platypi

, 800

, normal

This font is to be used for main headings at “bold” font-weight.

Uppercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Lowercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Numerals

0 1 2 3 4 5 6 7 8 9

Symbols & Punctuation

! @ # $ % ^ & * ( ) _ + : ” < > ? , . /

Domine

, 400

, normal

This font is to be used for body copy at “regular” font-weight.

Uppercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Lowercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Numerals

0 1 2 3 4 5 6 7 8 9

Symbols & Punctuation

! @ # $ % ^ & * ( ) _ + : ” < > ? , . /

Gabarito

, 400

, normal

This font is to be used for photo captions at “regular” font-weight.

Uppercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Lowercase

a b c d e f g h i j k l m n o p q r s t u v w x y z

Numerals

0 1 2 3 4 5 6 7 8 9

Symbols & Punctuation

! @ # $ % ^ & * ( ) _ + : ” < > ? , . /

Iconography

Patterns

Examples

Application